Aligning Discovery with Deals

How CPG Brands Can Connect Shopper Intent to the Best Live Retail Offers

This guide from MikMak and ShopLiftr shows how connecting purchase intent with live trade promotions closes the off-site performance gap and drives verified incremental sales.

What’s inside:

• The 4-Scenario Strategy Framework: How to allocate media when shopper preference and competitive pricing diverge.
• Live Market Pricing Data: Insights into local promotion spreads across mass, grocery, and drugstore channels.
• A 5-Step Activation Workflow: A direct path from demand baselines to dynamic, geotargeted creative and verified inventory.
• Proven Incrementality: How to measure true sales lift using matched-market testing and pre-campaign baselines.