"New Year, New Me": Categories Crossing Swimlanes in 2022
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eCommerce acceleration has changed the way people shop. Brands that were previously limited to playing in specific categories, events, and markets have begun crossing over to new ones. As a result, finding out which trends have emerged and what new opportunities have opened up is key to growing and protecting your market share.
Check out our latest guide, featuring the MikMak Shopping Index, exploring:
Categories that have crossed swimlanes for key eCommerce occasions in 2022
Strategies uncovered when you know when you're added to basket at retailer cart
eCommerce metrics you should be tracking in real time to know when shifts happen