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Omnichannel Commerce & Analytics to Grow Brands in the UK

MikMak’s global eCommerce enablement and analytics software helps multichannel brands in the UK convert shoppers and drive measurable growth.

Streamline the path to purchase, increase traffic to your retailer partners, and measure the real impact of your marketing on sales across every channel — all from one platform.

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MikMak omnichannel commerce & analytics platform
Unilever Logo
Coca Cola Logo
Mark Anthony Brands Logo
Electrolux Logo
Coty Logo
Bic
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SC Johnson Logo
Reckitt Benckiser Logo
Mondelez International Logo
Mars Logo
Diageo Logo
Pladis Logo
Wella Logo
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Campbells Logo
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Canon Logo
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Campari Logo
KraftHeinz Logo
HISENSE Logo
Anheuser Busch Logo
Pernod Ricard Logo
Kellanova Logo
Hasbro Logo
Nomad Foods Logo
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Why MikMak

When shoppers show interest in your products, capturing their purchase intent and guiding them to your in-stock retailers is critical. Any break in the path to purchase gives competitors an opening.

MikMak’s global network of 8,000+ retailer and media integrations powers our industry-leading Shoppable Media and Where to Buy solutions, enabling seamless omnichannel commerce and driving higher conversion for brands across the UK.

With actionable insights and comprehensive measurement across the shopper journey, MikMak helps your teams optimise marketing strategy, improve performance, and deliver real business results.

Accelerate Sales and Market Share

  • Make your products discoverable
    Across all media and brand websites, help shoppers in the UK find and purchase your products faster, online and in-store
  • Outperform your competitors
    Know, compare, and optimise your performance against brands in your category by channel, retailer, and more
  • Strengthen retailer partnerships
    Use retailer-specific, proprietary consumer insights to support joint business planning and unlock shelf space and media value
platform mobile device frame

Drive Profitability and Reduce Costs

  • Improve marketing effectiveness
    Identify and invest in the channels, campaigns, creative, and audiences that actually convert, improving marketing ROI across every touchpoint
  • Collect first-party data
    Own and centralise your shopper data to gain a unified view of performance and optimise acquisition and media costs
  • Save time and money
    Use one intuitive, global platform that standardises reporting, accelerates insights, and speeds up decision-making across your entire organisation
Drive profitability with MikMak Insights

The MikMak Platform

With MikMak, your consumers always know where and how to buy your products, and your brand will always know where and how they bought them.

MikMak Commerce Shopper Experiences

MikMak Commerce

Enable Commerce Everywhere

Create a seamless path to purchase at any in-stock retailer from anywhere across your media mix, including organic and paid social, brand websites, search, CTV, display, QR codes, and more.

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MikMak Homepage Platform Insights Exclusive First-Party Consumer Insights

MikMak Insights

Measure the Omnichannel Outcome

Gain a complete view of how your marketing and media activity drives retail sales, with multichannel commerce analytics that reveal true shopper behaviour and performance across every touchpoint.

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What Makes MikMak the Market Leader


Why do brands switch to MikMak? Because we deliver measurable results.
 Here are just a few ways how.

Stay Ahead of the Competition

Stay Ahead of the Competition with Continuous Innovation

This year, MikMak delivered five times more new product releases than any other commerce enablement and analytics solution. While others fall behind, our pace of innovation keeps your business ahead of the market.

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Make Better Business Decisions

Make Better Business Decisions with Advanced Reporting

Leading brands rely on MikMak Insights for in-depth analytics and a complete view of performance, from media impressions to basket-level sales. With global reach, 8,000+ retailer connections, and industry benchmarks, we help you drive smarter business decisions.

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Deliver a Premium User Experience

Deliver a Premium User Experience

MikMak strengthens your brand with seamless, high-quality shopping experiences that drive engagement. MikMak Commerce provides mobile-friendly design, intuitive UX, easy-to-deploy templates, and powerful API capabilities for full control across the customer journey.

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Unlock Success with Top-Rated Service

Unlock Success with Top-Rated Service and Support

MikMak’s commitment to customer success means fast response times, proactive guidance, and support that drives tangible business growth. Our global team is consistently recognised for exceptional product integration and ongoing service.

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Save Time and Money

Save Time and Money with One Global Partnership

MikMak allows you to create consistent consumer experiences worldwide, supported by 8,000+ retailer connections and a unified data strategy powered by flexible technology. With multilingual teams across key time zones, we ensure seamless collaboration and local support wherever you operate.

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Connect all your Commerce Marketing

Connect all your Commerce Marketing Through a Strategic Partner Ecosystem

MikMak works seamlessly with your tech stack, including PIM solutions, retail platforms, and brand protection tools, to ensure a unified commerce marketing programme. Direct integrations with Salsify, Syndigo, Salesforce, and Google Data Studio, among others, deliver measurable value and smooth operations for your brand.

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See How MikMak Drives Growth for Your Brand

campari group

“Partnering with MikMak was a game-changer. Their real-time insights allowed us to optimise mid-campaign, focusing on the most effective platforms and ad formats. We saw significant increases in purchase intent and improved media efficiency, driving more traffic to our retailers and maximising our impact.“

Remy Martin logo

“We are very pleased with the performance of this MikMak campaign which aimed both to create a seamless path to purchase for our shoppers whether their journey started organically via our brand website or via our Social Media campaigns, and to support our Retail partners by investing to drive high volumes of qualified traffic directly to their platforms, which ultimately resulted in significant incremental sales.”

kraft heinz

“One of the benefits was not just the solution, but being able to connect the data, and say, okay, if I’m improving the consumer experience, and I’m improving our ability to convert and send qualified traffic to our retailers, I’m starting to create a new value opportunity for our business that sales team will want to hear, our retail partners will want to hear, and ultimately our brand teams will want to hear.”

Hisense logo

“This collaboration helped us better track ad performance, and we will continue refining this approach to enable more precise budget allocation moving forward.”

Bioderma logo

"MikMak is an absolute ‘must-have’ technology in our ‘Brick & Click’ & ‘Pure players’ distribution model. The solution, plugged into our new digital framework, allows us to leverage all our digital assets to boost both our direct and indirect sales in all our global markets.”

Bic

“Quality audience building is key, and pairing that with a solution like MikMak (clear path to purchase, refining audiences for further retargeting) is a winning strategy.”

Our Retailer and Media Partners

Media

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Instagram Logo MikMak Media Partner
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X Twitter Logo MikMak Media Partner
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Hulu Logo MikMak Media Partner
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MikMak Retailer Network

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Amazon Logo MikMak Retailer Network
Instacart Logo MikMak Retailer Network
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Target Logo MikMak Retailer Network
Costco Logo MikMak Retailer Network
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Boots Logo MikMak Retailer Network
Sephora Logo MikMak Retailer Network
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Atida logo
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Sainsbury’s logo
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Currys logo
Dunnes logo
SuperValu logo
Superdrug logo
John Lewis
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Albert Heijn logo
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Ready to grow your omnichannel commerce 
in the UK?