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alcohol
2023 Alcohol eCommerce Benchmarks and Insights
According to IWSR Drinks Market Analysis, eCommerce Alcohol sales are predicted to grow by more than a third to reach $40 billion by 2026. How is your brand optimizing its online strategy to appeal to consumers?
Mar 2023
food & bev
2023 Grocery eCommerce Benchmarks and Insights
According to eMarketer, Grocery eCommerce will be a $243 billion market in the US by 2025. How is your brand optimizing its online strategy to appeal to consumers?
Mar 2023
webinar
| alcohol
How to Thrive with Social Commerce in 2023
Global sales through social media platforms reached an estimated $992 billion in 2022, and that growth isn’t expected to slow down soon! Join MikMak, alongside Salsify, and Anheuser-Busch InBev, as they discuss the growing importance of social commerce and the role it plays in an omnichannel commerce strategy.
Feb 2023
general
Target Benchmarks & Insights Report
Did you know that TikTok has emerged as a top social commerce platform for Target shoppers in the last year? Or that Sunday evening is the best time to reach Target shoppers? Knowing the trends and insights specific to Target could help you win with consumers into 2023 and beyond.
Jan 2023
general
State of Social Commerce Report: 2023
U.S. retail social commerce sales will surpass $53 billion in 2023, and they’re expected to grow at a double-digit clip in the next three years.* Stay in the know about social commerce so your brand can be on the right platforms at the right time to drive more sales and market share in 2023.
Jan 2023
food & bev
UK Food & Beverage Benchmarks and Insights
Did you know, According to eMarketer, Grocery eCommerce is estimated to represent 21.6 percent of total eCommerce sales by 2025. In the UK, Food & Beverage eCommerce is a growing market.
Jan 2023
personal care
| alcohol
| beauty
"New Year, New Me" Budget Conscious Shopping in 2023
In 2023, consumer spending will be smaller, more frequent, and more budget-aware. Staying close to the data can help you understand when consumers will be purchasing. Get to know the trends to win in the New Year.
Dec 2022
health & wellness
2022 Health & Wellness Benchmarks and Insights
Social channels are responsible for 71 percent of traffic (Purchase Intent Click)s from Health & Wellness shoppers on the MikMak Platform. Knowing how Health & Wellness consumers are shopping can help your brand improve its eCommerce strategy, as well as maintain and gain market share.
Dec 2022
general
2022 Walmart Benchmarks & Insights Report
According to the MikMak Shopping Index, Walmart is the preferred retailer among grocery, beauty, and personal care shoppers in 2022. Leveraging this popular retailer as a premier option for your products, and knowing the trends and insights specific to it, could help you win with consumers into 2023 and beyond.
Dec 2022
webinar
State of the Consumer: How End-of-Year Consumer Shopping Can Uncover 2023 Insights
Join Suzy’s Founder & CEO Matt Britton and MikMak’s Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers shopped this holiday season, what they bought and where they saved, and how brands can incorporate these insights into their 2023 planning.
Nov 2022
general
How to Use eCommerce Data to Accelerate Brand Growth
eCommerce data is a leading indicator of everything happening in a brand’s business. Its strategic power is immense, yet it is too often only used tactically.
Nov 2022
toys
2022 Toys and Games Benchmarks and Insights
Did you know that currently, over 89 percent
of all Toys & Games shoppers on the MikMak Platform began their shopping journey on Facebook and Instagram? Across all major social platforms, purchase intent rates for this category are high. What insights can your brand leverage to win consumers in this category?
Oct 2022
webinar
Localizing your eCommerce Strategy this Holiday Season
Holiday shopping starts November 1st. What is your brand doing to prepare as we approach the busiest time of year for commerce? MikMak partners with Nextdoor and Code3 to speak on the trends we have uncovered to make your brand’s holiday season an eCommerce success story.
Sep 2022
home care
Home Care Benchmarks & Insights
Did you know that currently, over 60 percent of all Home Care shoppers on the MikMak platform began their shopping journey on Facebook and Instagram? It is clear that social commerce will continue to be crucial throughout 2022.
Sep 2022
general
How to Build Social Commerce Into Your eCommerce Marketing Strategy
Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. This means more than ever, social commerce strategy has become vital to eCommerce marketing.
Aug 2022
toys
| electronics
| cpg
4 Ways Parents Are Buying Online For (And With!) Their Kids
Growing up in the digital age, children today are no strangers to social commerce and eCommerce. They have opinions about not just what to buy, but also where to make these purchases.
Aug 2022
general
Giving Consumers All They Want for the Holidays
With macro shifts in the economy shaping the eCommerce landscape this year, understanding your consumer is more crucial than ever before. Stay ahead of the trends to prepare your brand to win this holiday season.
Jul 2022
general
Closing the Gap on Consumer Relevance
How do Gen Z shopping habits differ from other generations? How does purchase intent change when households have children? In MikMak's new guide on "Closing the Gap on Consumer Relevance", we answer just that, and more!
Jul 2022
personal care
| beauty
| cpg
Livestream Commerce
In this guide, we take a closer look at how the marketing funnel has shifted for beauty brands. We provide tips on utilizing product adjacency to drive profitability and what social commerce best practices are important for beauty brands to leverage.
Jul 2022
personal care
Personal Care Benchmarks & Insights
May 2022
alcohol
| webinar
Alcohol eCommerce Best Practices
Since social distancing shifted gatherings into households and eCommerce moved more shoppers toward the digital shelf, alcohol purchasing behavior and consumer expectations have changed with it.
Mar 2022
beauty
Beauty Benchmarks & Insights
Where are shoppers buying their makeup? What other items are they buying along with their favorite mascaras and lip glosses? What social channels and retailers drive the most purchase intent for beauty brands? MikMak's guide, “Beauty eCommerce Benchmarks and Insights” answers all this and more.
Mar 2022
alcohol
Alcohol Benchmarks & Insights
Feb 2022
food & bev
Grocery Benchmarks & Insights
In this guide, we explore Walmart as a preferred retailer for grocery, the importance in flexibility at every stage of the shopping journey, and the relationship between purchase intent and the number of children in a household.
Feb 2022
beauty
Grocery is the New Sephora
Picture this. You're in line at the grocery store. What's in your basket? Is it just food and beverage items? Chances are when you’re visiting retailers like Target, Walmart, Albertsons, and Whole Foods, beauty and personal care products are in your cart too.
Jan 2022
webinar
Black Friday, Cyber Monday, and the Implication for the Year Ahead
Join Suzy’s Founder & CEO Matt Britton, alongside MikMak’s Founder & CEO Rachel Tipograph, for a newsworthy conversation about shopping trends coming out of Black Friday and Cyber Monday.
Dec 2021
webinar
Unlock Your Current and Future eCommerce Audiences with Deeper Shopper Intelligence
For brands to open up new ways to drive incrementality and win for years to come, they need to not only deeply understand who their shoppers are and how they shop today, but also who that shopper could be tomorrow.
Dec 2021
general
"New Year, New Me"
eCommerce acceleration has changed the way people shop. Brands that were previously limited to playing in specific categories, events, and markets have begun crossing over to new ones. As a result, finding out which trends have emerged and what new opportunities have opened up is key to growing and protecting your market share.
Dec 2021
alcohol
"Is January Really Dry?"
Is January really dry? Do men buy more alcohol than women? There are so many legacy industry trends that we take for granted. Many of these behaviors may have evolved since the acceleration of eCommerce for alcohol.
Dec 2021
general
A Very Omnichannel Holiday
This year’s holiday shopping will look different from years before, combining the higher consumer confidence of 2019, accelerated eCommerce adoption of 2020, and the omnichannel shopping behavior from 2021 retailer deal days.
Sep 2021
personal care
Personal Care Benchmarks & Insights
Did you know that this year, TikTok and YouTube are rising stars of personal care eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.
Aug 2021
beauty
Beauty Benchmarks & Insights
Did you know that this year, TikTok and YouTube are rising stars of beauty eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.
Aug 2021
food & bev
Grocery Benchmarks & Insights
Did you know that this year, TikTok and YouTube are rising stars of grocery eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.
Aug 2021
alcohol
| webinar
Alcohol Benchmarks & Insights
Did you know that this year, there's strong omnichannel fulfillment preference for alcohol eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.
Aug 2021
toys
| electronics
Toys and Electronics Benchmarks & Insights
Did you know that this year, shopper preference is more defined in toys and electronics eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.
Aug 2021
home care
Home Care Benchmarks & Insights
Did you know that this year, 30% of shoppers choose Amazon to check out for home care? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.
Aug 2021
webinar
Optimize Your eCommerce Strategies to New Consumer Behaviors
Social distancing have moved your consumers to shop online. Since then, many brands have realized how unprepared their eCommerce strategies were to reach their consumers. Listen to Rachel Tipograph, CEO and founder of MikMak, discuss best practices to help you win in this eCommerce landscape.
Jun 2021
general
The Evolution of eCommerce and How to Accelerate Brand Growth
COVID-19 shifted shopping behaviors to be eCommerce first. The result? Today's eCommerce is where we expected it to be in 2030, leaving many brands scrambling to develop new strategies to grow and protect market share during this time of accelerated demand. This free resource will help you understand the changes and develop a strategy that’s relevant for your consumers.
Jun 2021
general
The Modern Digital Marketer’s Guide to eCommerce Performance Metrics
As your role as a brand marketer continues to be redefined, you need to take a new approach to your craft. One important place to start is to begin collecting and understanding different eCommerce metrics that can be used to make smarter decisions about future campaigns. Read this guide to learn what those metrics are, why they’re important, and how you can use them to find a better way forward.
Jun 2021
general
Consumer Driven Commerce
You’ve been hearing the buzz -- the “cookieless internet” is coming. Brands have long known the importance of understanding their consumers to provide the optimal shopping experience, and shopping data is how consumers supply brands with that information. Cookies are only one of the many ways that brands gather it. So if you’re a brand navigating this new world of consumer data to understand, engage, and serve your consumers, this is for you.
Mar 2021
webinar
Creative Content for the Digital Shelf
Join Rachel Tipograph, founder and CEO of MikMak and Thomas Rankin, co-founder and CEO of Dash Hudson, as they share how to drive social commerce performance through the lens of real business cases.
Mar 2021
general
Shopping from Home for the Holidays
This year, 71% of adult shoppers plan to do more than half of their holiday shopping online. However, social distancing has accelerated demand for eCommerce and shifted the way shoppers are inspired to purchase, and how they prefer do so. Download our 2020 Holiday Guide to learn more.
Dec 2020
