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Localizing your eCommerce Strategy this Holiday Season

Holiday shopping starts November 1st. What is your brand doing to prepare as we approach the busiest time of year for commerce? MikMak partners with Nextdoor and Code3 to speak on the trends we have uncovered to make your brand’s holiday season an eCommerce success story.

home care

Home Care Benchmarks & Insights

Did you know that currently, over 60 percent of all Home Care shoppers on the MikMak platform began their shopping journey on Facebook and Instagram? It is clear that social commerce will continue to be crucial throughout 2022.

general

How to Build Social Commerce Into Your eCommerce Marketing Strategy

Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. This means more than ever, social commerce strategy has become vital to eCommerce marketing.

toys

 |  electronics

 |  cpg

4 Ways Parents Are Buying Online For (And With!) Their Kids

Growing up in the digital age, children today are no strangers to social commerce and eCommerce. They have opinions about not just what to buy, but also where to make these purchases.

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Giving Consumers All They Want for the Holidays

With macro shifts in the economy shaping the eCommerce landscape this year, understanding your consumer is more crucial than ever before. Stay ahead of the trends to prepare your brand to win this holiday season.

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Closing the Gap on Consumer Relevance

How do Gen Z shopping habits differ from other generations? How does purchase intent change when households have children? In MikMak's new guide on "Closing the Gap on Consumer Relevance", we answer just that, and more!

personal care

 |  beauty

 |  cpg

Livestream Commerce

In this guide, we take a closer look at how the marketing funnel has shifted for beauty brands. We provide tips on utilizing product adjacency to drive profitability and what social commerce best practices are important for beauty brands to leverage.

personal care

Personal Care Benchmarks & Insights

In this guide, we explore the growth of different social commerce channels for personal care, shifting consumer preference on where to check out, and learning about the consumers buying personal care products.

alcohol

 |  webinar

Alcohol eCommerce Best Practices

Since social distancing shifted gatherings into households and eCommerce moved more shoppers toward the digital shelf, alcohol purchasing behavior and consumer expectations have changed with it.

beauty

Beauty Benchmarks & Insights

Where are shoppers buying their makeup? What other items are they buying along with their favorite mascaras and lip glosses? What social channels and retailers drive the most purchase intent for beauty brands? MikMak's guide, “Beauty eCommerce Benchmarks and Insights” answers all this and more.

alcohol

Alcohol Benchmarks & Insights

In this guide, we explore the growth of Pinterest as a social commerce channel for alcohol, consumer preference to check out at grocery stores for alcohol purchases, and a developing love for adding whiskey as an additional item at check out.

food & bev

Grocery Benchmarks & Insights

In this guide, we explore Walmart as a preferred retailer for grocery, the importance in flexibility at every stage of the shopping journey, and the relationship between purchase intent and the number of children in a household.

beauty

Grocery is the New Sephora

Picture this. You're in line at the grocery store. What's in your basket? Is it just food and beverage items? Chances are when you’re visiting retailers like Target, Walmart, Albertsons, and Whole Foods, beauty and personal care products are in your cart too.

webinar

Black Friday, Cyber Monday, and the Implication for the Year Ahead

Join Suzy’s Founder & CEO Matt Britton, alongside MikMak’s Founder & CEO Rachel Tipograph, for a newsworthy conversation about shopping trends coming out of Black Friday and Cyber Monday.

webinar

Unlock Your Current and Future eCommerce Audiences with Deeper Shopper Intelligence

For brands to open up new ways to drive incrementality and win for years to come, they need to not only deeply understand who their shoppers are and how they shop today, but also who that shopper could be tomorrow.

general

"New Year, New Me"

eCommerce acceleration has changed the way people shop. Brands that were previously limited to playing in specific categories, events, and markets have begun crossing over to new ones. As a result, finding out which trends have emerged and what new opportunities have opened up is key to growing and protecting your market share.

alcohol

"Is January Really Dry?"

Is January really dry? Do men buy more alcohol than women? There are so many legacy industry trends that we take for granted. Many of these behaviors may have evolved since the acceleration of eCommerce for alcohol.

general

A Very Omnichannel Holiday

This year’s holiday shopping will look different from years before, combining the higher consumer confidence of 2019, accelerated eCommerce adoption of 2020, and the omnichannel shopping behavior from 2021 retailer deal days. 

personal care

Personal Care Benchmarks & Insights

Did you know that this year, TikTok and YouTube are rising stars of personal care eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

beauty

Beauty Benchmarks & Insights

Did you know that this year, TikTok and YouTube are rising stars of beauty eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

food & bev

Grocery Benchmarks & Insights

Did you know that this year, TikTok and YouTube are rising stars of grocery eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

alcohol

 |  webinar

Alcohol Benchmarks & Insights

Did you know that this year, there's strong omnichannel fulfillment preference for alcohol eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

toys

 |  electronics

Toys and Electronics Benchmarks & Insights

Did you know that this year, shopper preference is more defined in toys and electronics eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

home care

Home Care Benchmarks & Insights

Did you know that this year, 30% of shoppers choose Amazon to check out for home care? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

webinar

Optimize Your eCommerce Strategies to New Consumer Behaviors

Social distancing have moved your consumers to shop online. Since then, many brands have realized how unprepared their eCommerce strategies were to reach their consumers. Listen to Rachel Tipograph, CEO and founder of MikMak, discuss best practices to help you win in this eCommerce landscape.

general

The Evolution of eCommerce and How to Accelerate Brand Growth

COVID-19 shifted shopping behaviors to be eCommerce first. The result? Today's eCommerce is where we expected it to be in 2030, leaving many brands scrambling to develop new strategies to grow and protect market share during this time of accelerated demand. This free resource will help you understand the changes and develop a strategy that’s relevant for your consumers. 

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The Modern Digital Marketer’s Guide to eCommerce Performance Metrics

As your role as a brand marketer continues to be redefined, you need to take a new approach to your craft. One important place to start is to begin collecting and understanding different eCommerce metrics that can be used to make smarter decisions about future campaigns. Read this guide to learn what those metrics are, why they’re important, and how you can use them to find a better way forward.

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Consumer Driven Commerce

You’ve been hearing the buzz -- the “cookieless internet” is coming. Brands have long known the importance of understanding their consumers to provide the optimal shopping experience, and shopping data is how consumers supply brands with that information. Cookies are only one of the many ways that brands gather it. So if you’re a brand navigating this new world of consumer data to understand, engage, and serve your consumers, this is for you. 

webinar

Creative Content for the Digital Shelf

Join Rachel Tipograph, founder and CEO of MikMak and Thomas Rankin, co-founder and CEO of Dash Hudson, as they share how to drive social commerce performance through the lens of real business cases.

general

Shopping from Home for the Holidays

This year, 71% of adult shoppers plan to do more than half of their holiday shopping online. However, social distancing has accelerated demand for eCommerce and shifted the way shoppers are inspired to purchase, and how they prefer do so. Download our 2020 Holiday Guide to learn more.

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