Colgate Middle East Switched from ChannelSight to MikMak to Eliminate Reporting Friction and Support Complex Retailer Packaging.

Faster Implementation time than the previous platform
Purchase Intent Value across websites in first 6 months live
Retail Partners with an optimized path to purchase
Intuitive Insights
ChannelSight's dashboard was difficult to understanding and had frequent errors. MikMak resolved this with an easy-to-read interface, robust data, and friction-free, agile support that ensures smooth cross-functional collaboration.
Flexible Retailer Configuration
MikMak easily maps regional retail needs, allowing Colgate to link single website barcodes to specific multi-packs, bulk sizes, or varying milliliter configurations (e.g., Amazon bulk packs vs. single units) seamlessly.
Regional Consolidation & Synergy
Moving to a single, unified regional commerce tool has allowed Saudi Arabia, Israel and UAE teams to look across the same intuitive interface and leverage one strategic, future-proof partnership.
Colgate
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