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Personal Care

Colgate Middle East Switched from ChannelSight to MikMak to Eliminate Reporting Friction and Support Complex Retailer Packaging.

mikmak value
Automate Resource Savings
MikMak x Colgate Middle East
2x

Faster Implementation time than the previous platform

$14.7M

Purchase Intent Value across websites in first 6 months live

30

Retail Partners with an optimized path to purchase

 Intuitive Insights

ChannelSight's dashboard was difficult to understanding and had frequent errors. MikMak resolved this with an easy-to-read interface, robust data, and friction-free, agile support that ensures smooth cross-functional collaboration.

  Flexible Retailer Configuration

MikMak easily maps regional retail needs, allowing Colgate to link single website barcodes to specific multi-packs, bulk sizes, or varying milliliter configurations (e.g., Amazon bulk packs vs. single units) seamlessly.

 Regional Consolidation & Synergy 

Moving to a single, unified regional commerce tool has allowed Saudi Arabia, Israel and UAE teams to look across the same intuitive interface and leverage one strategic, future-proof partnership.

quotes
“MikMak has made it significantly easier for us to turn retail data into action. The platform gives our teams a seamless way to access insights, create engaging shoppable experiences, and bring performance reporting together - giving us greater visibility and impact across the business.”
Colgate

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If your current platform is limiting your growth, follow in the footsteps of innovative brands.

Schedule a demo of MikMak today.

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