MikMak vs. Pear Commerce: When Commerce Strategies Outgrow Their Foundations

Many brands begin their commerce journey by making their website and media shoppable.

But as programs expand, across retailers, regions, and teams, new questions start to emerge.

Not about launching campaigns. About scaling them.

As one Tequila brand expanded globally, it began to outgrow its existing setup with Pear Commerce, running into limitations in retailer coverage, analytics, and support across markets.

After moving to MikMak, the team was able to:

• Expand beyond the US with a global retailer network
• Access more actionable performance insights
• Support teams across regions more effectively

For many brands, the shift isn’t about replacing a platform—it’s about aligning their commerce strategy with how their business is evolving.

That often means moving toward:

• Greater flexibility across retailers
• More consistent global execution
• Approaching performance optimization proactively
• Attributing sales incrementality to channels and campaigns