Monster Energy Unlocked More Comprehensive Commerce Intelligence with MikMak
Activation period: June 14–16, 2026
Background
In 2025, Monster Energy returned to MikMak after switching from Pear Commerce, seeking a more comprehensive way to connect marketing activity with shopper engagement and commerce outcomes. The team saw an opportunity to gain more granular reporting, advanced commerce capabilities, and a more strategic partnership to help measure and optimize conversion across its omnichannel ecosystem.
Challenge
At the time, Monster needed to go beyond basic commerce reporting to understand how marketing activities influenced shopper behavior across the path to purchase. The team needed deeper analytics, stronger visibility into both online and offline engagement, and a partner capable of challenging its thinking around conversion while supporting its evolving commerce strategy.
Solution
By returning to MikMak, Monster unlocked more advanced commerce intelligence and a more comprehensive view of shopper behavior. MikMak’s advanced analytics, custom reporting, retailer sales metrics, and API capabilities gave Monster deeper visibility into performance, while its commerce platform enabled the team to measure both Buy Online and Find In Store engagement.
During Monster Ultra Red, White & Blue’s featured placement during a UFC broadcast on Paramount+ from June 14–16, 2026, MikMak helped Monster quantify the activation’s impact: daily traffic to the MikMak Experience increased 51%, while Find In Store interactions grew 205%, outpacing the 20% growth in Buy Online interactions.
More success stories from leading brands just like you
Why Monster Switched from Pear Commerce to MikMak
Welch's Fruit Snacks Leveraged MikMak to Transform a Viral Moment into Conversion, Revived an 'Unsung Hero' Product and Created a Sustained New Sales Baseline
How Glade Unified Fragmented Retail Media With First-Party Data
Why a Beer Company Switched from SmartCommerce to MikMak
From Insights to Impact: How Garrison Brothers and Arm Candy Boosted Efficiency and Performance with Unified Data
