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Capturing the Deal-Motivated Shopper

How CPG Brands Can Connect Shopper Demand, Retail Promotions, and Media Activation to Drive Incremental Growth

Thursday, December 3, 2026 | 10:30 AM ET | 45 Mins

Presented by

MikMak, a SPINS CompanyShopliftr logo

Where Shoppers Want to Buy Isn't Always Where They'll Find the Best Deal 

Retailer preferences help CPG brands understand where shoppers are most likely to buy. But with promotional offers changing across retailers, markets, and weeks, relying on shopper preference alone may mean missing valuable opportunities to capture incremental demand. 

How can brands connect these signals to make smarter media decisions? 

Join experts from MikMak and ShopLiftr, alongside a special guest from a leading CPG brand, for a practical discussion on how to bring together shopper-intent insights, live trade promotion data, and dynamic creative activation to drive incremental sales. 

We'll explore how brands can identify opportunities where shopper preferences and retailer offers diverge, deliver more relevant advertising, and measure the incremental impact of their campaigns. 

What You'll Learn

Where shopper intent meets promotional opportunity

Understand how retailer preferences and live promotional offers can inform more effective commerce strategies

How to turn insights into action

Discover ways to adapt media creative and retailer messaging based on current offers, geography, and product availability 

When to prioritize preference versus price

Explore a practical framework for deciding when to reinforce existing retailer preferences and when to test a more competitive offer 

How to measure what matters

Learn approaches for evaluating incremental sales impact rather than relying solely on engagement metrics

What leading brands are doing

Hear real-world perspectives on navigating retailer relationships, promotional strategies, and media investment

Agenda

00:00–5:00

00:00–5:00

Welcome and Setting the Stage: Where the Plan and the Shelf Diverge

5:00–12:00

5:00–12:00

Understanding and Capitalizing on Where your Consumers Prefer to Shop

12:00 –19:00

12:00 –19:00

Activating Smarter Campaigns with Relevant Offers and Dynamic Creative

19:00 – 25:00

19:00 – 25:00

Combining Retailer Preference and Promotional Insights for Incremental Growth

25:00–40:00

25:00–40:00

Brand Conversation: Real World Experiences with Promotion Driven Strategy

40:00–45:00

40:00–45:00

Audience Q&A and Closing Takeaways

Make Every Retail Opportunity Count

Learn how to move beyond static retailer priorities and build a more responsive commerce media strategy. 

Want to explore the topic before the event?

 Read the joint MikMak and ShopLiftr guide, Aligning Discovery with Deals.

DOWNLOAD THE GUIDE
Aligning Discovery with Deals MikMak x ShopLiftr 2026