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MikMak and Knotch are back at it again!

Tune into Knotch & MikMak’s latest roundtable featuring speakers from Campbell's, Alibaba, Colgate-Palmolive, Bose, and Monster Energy. Together hosts Rachel Tipograph (MikMak CEO) and Anda Gansca (Knotch CEO) touched on how these brands use data to power their eCommerce and content strategies, which KPI they found most impactful in measuring their strategies, and which key learnings from 2020 they've taken with them into 2021. 
Featured Panelists:
  • Diana Haussling | Campbell's Former Vice President, eCommerce & Omni Shopper Marketing
  • Julie Huang | Alibaba US Head of Content
  • Mindel Klein | Colgate-Palmolive General Manager, Integrated Marketing Communications, North America
  • Marissa Curcuru | Bose Head of Global Media
  • Kyle Maurer | Monster Energy VP, Global Digital Marketing