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Direct to Consumer (D2C) brands have transformed the retail landscape.

Listen in as MikMak CEO, Rachel Tipograph, sits down with Salsify's VP of Corporate Marketing, Peter Crosby to discuss success DTC marketing strategies and how brand marketers should be thinking about  audience building, media mixes, and even inventory management to help your brand drive business results.


Key takeaways will include:

  • How to leverage D2C strategies in performance marketing when your eCommerce approach is not D2C
  • How to optimize your media for eCommerce conversion
  • How to produce creative that drives eCommerce conversion