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CPG
Sabra drove higher purchase intent than competitors and improved media efficiency
Sabra wanted to better understand how their full funnel marketing strategy ultimately drove their eCommerce business. More specifically, they didn’t have a clear grasp of what channels, audiences and objectives moved potential customers towards purchase.
Success stories from leading brands
just like you
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PERSONAL CARE
Aveeno™ increased their Purchase Intent Rate from search by driving to MikMak Commerce experiences over their brand.com product detail pages.
Improve marketing effectiveness
ALCOHOL
Garrison Brothers Distillery increased purchase intent by enhancing the shopability of their ads and leveraging 1P data to optimize their media mix.
Improve marketing effectiveness
PERSONAL CARE
Nuun increases purchase intent by leveraging MikMak Commerce in an SMS-based marketing campaign with Attentive
Shorten the path-to-purchase from anywhere
ALCOHOL
AriZona SunRise increased purchase intent and collected valuable first-party shopper data
Shorten the path-to-purchase from anywhere
BEAUTY
BodyMark by BIC increases consumer engagement and sales by using MikMak Insights
Accelerate E-commerce sales
PERSONAL CARE
Aveeno Baby increased purchase intent by leveraging first-party data from MikMak Commerce
Improve marketing effectiveness
BEAUTY
Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights
Accelerate E-commerce sales
FOOD AND BEVERAGE
Sabra drove higher purchase intent than competitors and improved media efficiency
Shorten the path-to-purchase from anywhere
PERSONAL CARE
Olly saves market share by enabling multi-retailer, omnichannel checkout options
Protect and gain market share
BEAUTY
COVERGIRL increased sales and gained valuable first-party data insights
Shorten the path-to-purchase from anywhere
FOOD AND BEVERAGE
A cheese brand gained market share by only driving consumers to in-stock product, preventing loss to competitors.
Protect and gain market share
ALCOHOL
A leading Spirits Brand increased purchase intent using MikMak-powered audience segments in just one day.
Improve marketing effectiveness
"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel."
