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Sabra drove higher purchase intent than competitors and improved media efficiency
Sabra wanted to better understand how their full funnel marketing strategy ultimately drove their eCommerce business. More specifically, they didn’t have a clear grasp of what channels, audiences and objectives moved potential customers towards purchase.
Success stories from leading brands
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FOOD AND BEVERAGE
AriZona SunRise increased purchase intent and collected valuable first-party shopper data
Shorten the path-to-purchase from anywhere
BEAUTY
BodyMark by BIC increases consumer engagement and sales by using MikMak Insights
Accelerate E-commerce sales
PERSONAL CARE
Aveeno Baby increased purchase intent by leveraging first-party data from MikMak Commerce
Improve marketing effectiveness
BEAUTY
Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights
Accelerate E-commerce sales
FOOD AND BEVERAGE
Sabra drove higher purchase intent than competitors and improved media efficiency
Shorten the path-to-purchase from anywhere
PERSONAL CARE
Olly saves market share by enabling multi-retailer, omnichannel checkout options
Protect and gain market share
BEAUTY
COVERGIRL increased sales and gained valuable first-party data insights
Shorten the path-to-purchase from anywhere
"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel."
