Your source for the best eCommerce insights for multichannel brands, presented by MikMak

You’ve made the right ad creative and your audience is watching it all the way through. I want this product, they think, just as your campaign had intended. Then they wonder: “Now where can I buy...

On April 23, CEOs Anda Gansca (Knotch) and Rachel Tipograph (MikMak) hosted the sixth installment of the Marketing Roundtable Series. This week’s discussion centered around how brands are creating...

Shopper marketing has emerged as one of the most effective ways not only to increase ROI, but also collect data and insights that come out of the shopping experience. These marketing strategies...

On April 16th, 2020, CEOs Rachel Tipograph (MikMak) and Anda Gansca (Knotch) hosted the fifth round of their Marketing Roundtable Series: “Adapting to the New Normal”. This roundtable featured...

The COVID-19 pandemic pushed consumers to buy their groceries online in order to practice self-isolation and social distancing. People who otherwise may never have considered online grocery shopping...