Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Historically, the adult beverage industry has been resilient during economic downturns, and that rings true here in the present. According to Nielson, online alcohol sales were up 243 percent as a...

April 30, 2020 marked the seventh installment in our weekly Navigating COVID Roundtable Series with hosts Rachel Tipograph (CEO & Founder of MikMak) and Anda Gansca (CEO & Co-Founder of Knotch)....

It’s no secret that the key to running a successful multichannel brand is assembling a digital media team that optimizes your creative, and media targeting and your channels to move consumers...

The influencer landscape has become extremely oversaturated, and early adopters of “influencer fame” now have amassed such large audiences that genuine engagement for them no longer exists. Brands...

The uncertainty of COVID-19 necessitated sudden changes that few have experienced before at scale. Social distancing policies impacted every aspect of every industry, causing volatility in consumer...