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The 2020 Leadership Challenge Event

The 2020 Leadership Challenge

Earlier this year, leaders responded to the sudden changes brought on by a global pandemic. Now, racial inequality has reached a tipping point in the United States. People are looking to their...
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4 Ways to Gather Consumer Preference Data Now for The Holiday Season digital eCommerce strategy

4 Ways to Gather Consumer Preference Data Now for The Holiday Season

Summer just started, so why are we talking about the holiday season already? That’s because to run a successful holiday campaign, you should start collecting first party data to build your audiences...
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How Your Digital Strategy Can Address Real Consumer Experiences shopper marketing

How Your Digital Strategy Can Address Real Consumer Experiences

Every marketing initiative in your organization should be centered around your consumers and ensuring they have a premium experience from end to end. If your brand isn’t able to serve up consistent...
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Racing to Meet Consumer Needs - Marketing Roundtable marketing teams

Racing to Meet Consumer Needs - Marketing Roundtable

In the finale of Navigating COVID-19 Series, hosts Rachel Tipograph (CEO & Founder of MikMak) and Anda Gansca (CEO & Co-Founder of Knotch) brought together leaders from brands in pet care,...
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4 Shopping Habits We’ve Broken During COVID-19 shopper marketing

4 Shopping Habits We’ve Broken During COVID-19

The global eCommerce market has been growing rapidly over the last several years. The COVID-19 pandemic has accelerated that growth significantly, with the average U.S. retailer notching 68 percent...
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