In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
ecommerce
More and more consumers have been buying chocolate and other candy online. In fact, a recent CNN article revealed that consumers shelled out $3.7 billion on chocolate during the 17-week period that...
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ecommerce
Over the last decade, mobile devices have drastically changed how consumers discover and purchase products online. As such, platforms that were once primarily used as a driver for brand awareness...
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multichannel marketing
Now that Amazon has announced Prime Day will take place October 13th and 14th, Target has also announced its Deal Days to take place at the same time. That being the case, brands still have time to...
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ecommerce
In today’s fast-paced digital age, the roles and responsibilities of brand marketers are constantly changing. But this evolution is perhaps even more pronounced during times of uncertainty, which we...
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