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ecommerce

Shopper Insights: The DIY Home Improvement Project Frenzy

Suffice it to say that a lot of us have spent way more time indoors in 2020 than we expected to. More and more consumers are taking on a number of home improvement projects to enhance the space that...

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multichannel marketing

What Does a Multichannel Marketing Mix Look Like?

In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.

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ecommerce

How to Bring the Impulse Candy-Buying Experience Online

More and more consumers have been buying chocolate and other candy online. In fact, a recent CNN article revealed that consumers shelled out $3.7 billion on chocolate during the 17-week period that...

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ecommerce

4 Questions to Ask for a Consumer Centered eCommerce Strategy

Over the last decade, mobile devices have drastically changed how consumers discover and purchase products online. As such, platforms that were once primarily used as a driver for brand awareness...

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multichannel marketing

How Multichannel Brands Can Strategize for Amazon Prime Day and Target Deal Days

Now that Amazon has announced Prime Day will take place October 13th and 14th, Target has also announced its Deal Days to take place at the same time. That being the case, brands still have time to...

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