The consumer journey for purchasing beer online shifted during stay at home, creating new preferences and behaviors that brands had to adjust to in order to meet their consumers where they are.
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
ecommerce
When selecting eCommerce technology, whether consumer facing or internal, brands must first align around people and process. At Digital Food & Beverage EU 2021, MikMak’s founder and CEO, Rachel...
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ecommerce
How do you build an eCommerce solution for a global company, especially when the needs and eCommerce maturity level for each country are different? In this episode of BRAVE COMMERCE, hosts Rachel...
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For sports fans, the Super Bowl is one of the most anticipated events of the year. With 100 million people watching the game, it’s also one of the most exciting nights in the world of advertising....
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grocery
In addition to accelerating eCommerce adoption overnight, COVID-19 caused a shift in the roles and responsibilities of brand marketers. In the second episode of BRAVE COMMERCE podcast, hosts Rachel...
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