Flu season is right around the corner. Since the pandemic, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...
social platforms
Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.
ecommerce
Suffice it to say that a lot of us have spent way more time indoors in 2020 than we expected to. More and more consumers are taking on a number of home improvement projects to enhance the space that...
multichannel marketing
In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.
ecommerce
More and more consumers have been buying chocolate and other candy online. In fact, a recent CNN article revealed that consumers shelled out $3.7 billion on chocolate during the 17-week period that...