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Brand x eComm Insights by MikMak

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Marketing team at MikMak
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Introducing BRAVE COMMERCE

Introducing BRAVE COMMERCE

There’s a new podcast in town: BRAVE COMMERCE!
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Capture eCommerce Consumer Demand while Defending Market Share ecommerce

Capture eCommerce Consumer Demand while Defending Market Share

COVID-19 has accelerated demand for eCommerce, and since then, consumers have developed new behaviors and expectations when shopping online. MikMak’s Founder & CEO, Rachel Tipograph, spoke to Adweek...
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How Over-the-Counter Brands Should Adapt Their eCommerce Strategy for Flu Season ecommerce

How Over-the-Counter Brands Should Adapt Their eCommerce Strategy for Flu Season

Flu season is right around the corner. Since the pandemic, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...
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How Instagram Stories Have Evolved Since Stay at Home social platforms

How Instagram Stories Have Evolved Since Stay at Home

Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.
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Shopper Insights: The DIY Home Improvement Project Frenzy ecommerce

Shopper Insights: The DIY Home Improvement Project Frenzy

Suffice it to say that a lot of us have spent way more time indoors in 2020 than we expected to. More and more consumers are taking on a number of home improvement projects to enhance the space that...
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