It’s no secret that the key to running a successful multichannel brand is assembling a digital media team that optimizes your creative, and media targeting and your channels to move consumers...
ecommerce
The influencer landscape has become extremely oversaturated, and early adopters of “influencer fame” now have amassed such large audiences that genuine engagement for them no longer exists. Brands...
ecommerce
The uncertainty of COVID-19 necessitated sudden changes that few have experienced before at scale. Social distancing policies impacted every aspect of every industry, causing volatility in consumer...
ecommerce
You’ve made the right ad creative and your audience is watching it all the way through. I want this product, they think, just as your campaign had intended. Then they wonder: “Now where can I buy...
marketing teams
On April 23, CEOs Anda Gansca (Knotch) and Rachel Tipograph (MikMak) hosted the sixth installment of the Marketing Roundtable Series. This week’s discussion centered around how brands are creating...