Regardless of industry, all eCommerce marketers are all aiming for one thing: figuring out how to target the right audience effectively.
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The start of a new year tends to ring in a symbolic new beginning.
![](https://www.mikmak.com/hubfs/The%20Basics%20of%20Paid%20Search%20for%20eCommerce%20Marketers.jpg)
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As your consumers are browsing the internet, they’re constantly experiencing moments that are inspiring their next purchase. But not every company is great at using every medium available to them to...
![](https://www.mikmak.com/hubfs/Comparing%20the%20Shopping%20Habits%20of%20Gen%20Z%E2%80%99s%20and%20Millennials.jpg)
Over the last decade, millennials shook up the retail industry and caused many brands to entirely rethink their eCommerce strategies. Today, millennials are in their 30s and 40s. In large part, they...