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ecommerce

Shopper Insights: The DIY Home Improvement Project Frenzy

Suffice it to say that a lot of us have spent way more time indoors in 2020 than we expected to. More and more consumers are taking on a number of home improvement projects to enhance the space that...

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ecommerce

How to Act Like a Darling D2C Brand to Capitalize on D2C Growth

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ecommerce

How to Bring the Impulse Candy-Buying Experience Online

More and more consumers have been buying chocolate and other candy online. In fact, a recent CNN article revealed that consumers shelled out $3.7 billion on chocolate during the 17-week period that...

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ecommerce

4 Questions to Ask for a Consumer Centered eCommerce Strategy

Over the last decade, mobile devices have drastically changed how consumers discover and purchase products online. As such, platforms that were once primarily used as a driver for brand awareness...

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ecommerce

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, 2020 will be anything but normal with shifts in consumer...

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