Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

Paid Search Basics for eCommerce Marketers: How to Target the Right Audience

Regardless of industry, all eCommerce marketers are all aiming for one thing: figuring out how to target the right audience effectively.

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ecommerce

How Brands Can Capitalize on the ‘New Year, New Me’ Mentality in 2021

The start of a new year tends to ring in a symbolic new beginning. 

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ecommerce

The Basics of Paid Search for eCommerce Marketers

Savvy marketers understand how important it is for their products to appear in Google searches. After all, research suggests that 88 percent of consumers conduct research online before making a...

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ecommerce

How to Avoid Under-Leveraging Email Marketing in Your eCommerce Strategy

As your consumers are browsing the internet, they’re constantly experiencing moments that are inspiring their next purchase. But not every company is great at using every medium available to them to...

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ecommerce

Comparing the Shopping Habits of Gen Z’s and Millennials

Over the last decade, millennials shook up the retail industry and caused many brands to entirely rethink their eCommerce strategies. Today, millennials are in their 30s and 40s. In large part, they...

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