Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

What Dates Brands Should Launch Paid Media to Drive Online Alcohol Sales

If you’re planning alcohol campaigns around specific events—whether it’s the Super Bowl, the election, or New Year’s—you need to know that different types of alcohol sell better during different...

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ecommerce

Kraft Heinz’s VP of Global eCommerce Elizabeth Bennett on Strategies That Work

In the fourth episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hoffstetter (President of Profitero) chat with Kraft Heinz’s Vice President of Global eCommerce,...

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ecommerce

Paid Search Basics for eCommerce Marketers: The Ins and Outs of Retargeting

Years ago, the customer journey was more linear and consumer behavior somewhat predictable. 

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ecommerce

MikMak Expands Internationally -- Here's How Your Brand's eCommerce Strategies Can Too

The global pandemic has accelerated eCommerce growth overnight. Where the industry thought eCommerce penetration would be in 2030, we're here today. Industry analysts believe that by the year 2022,...

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ecommerce

Paid Search Basics for eCommerce Marketers: How to Target the Right Audience

Regardless of industry, all eCommerce marketers are all aiming for one thing: figuring out how to target the right audience effectively.

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