The consumer journey for purchasing beer online shifted during stay at home, creating new preferences and behaviors that brands had to adjust to in order to meet their consumers where they are.
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
Tag : ecommerce (19)
ecommerce
When selecting eCommerce technology, whether consumer facing or internal, brands must first align around people and process. At Digital Food & Beverage EU 2021, MikMak’s founder and CEO, Rachel...
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ecommerce
The past year has been one in which all of us has become hyper aware of the importance of personal health. Now that wellness has been jolted to the forefront of our attention, what learnings can...
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ecommerce
Buy online, pick up in store (BOPIS) is growing in popularity, and for good reason: It’s an easy way for brands to accelerate their omnichannel strategies and drive more sales. Although BOPIS had...
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ecommerce
Super Bowl LV has come to a close, marking the first time this peak advertising season took place in a socially distant format. While brands like PepsiCo and Kimberly-Clark continue to purchase the...
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