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ecommerce

How to Accelerate Your Omnichannel Strategy with Buy Online Pick Up in Store (BOPIS)

Buy online, pick up in store (BOPIS) is growing in popularity, and for good reason: It’s an easy way for brands to accelerate their omnichannel strategies and drive more sales. Although BOPIS had...

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ecommerce

A Play by Play eCommerce Retrospective on the 2021 Super Bowl

Super Bowl LV has come to a close, marking the first time this peak advertising season took place in a socially distant format. While brands like PepsiCo and Kimberly-Clark continue to purchase the...

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ecommerce

Unlocking the Omnichannel Consumer Journey for eCommerce Profitability

The acceleration of eGrocery popularized purchasing online and picking up in store, also known as “click and collect.” BCG’s July 2020 report shares that the average basket size for click and...

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ecommerce

3 eCommerce Strategies for Candy Brands this Valentine’s Day

Valentine’s Day is right around the corner, and according to the National Retail Federation (NRF), this year promises to be one of the biggest yet. For eCommerce, this is the first time the special...

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ecommerce

Danone’s Camille Lavenant on Agility and Active Listening in Global eCommerce

How do you build an eCommerce solution for a global company, especially when the needs and eCommerce maturity level for each country are different? In this episode of BRAVE COMMERCE, hosts Rachel...

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