Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

How to Use Sales Data to Power eCommerce Strategies

2020 marked the first time that digital ad spend accounted for over half of all advertising dollars in the US. At the same time, eCommerce sales grew by $263 billion, from 11.8 percent retail...

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ecommerce

How to Leverage eCommerce for Vegan and Plant-Based Foods

Over the past decade, particularly since the pandemic, consumers have become more health conscious in what they eat. In 2019, vegan meat sales grew 265 percent in an 8 week period. In a survey...

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grocery

Kicking Off the Summer With Cinco de Mayo

For alcohol brands, Cinco de Mayo is the first commerce event that kicks off the summer selling season. Here’s what we’ve learned so far about alcohol seasonality in eCommerce in 2021, and how...

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grocery

3 Easter Trends to Find for Grocery and Toys

This year’s Easter celebration takes place as vaccines are rolled out across the nation. forty-two percent of consumers still plan to see fewer people than in the years before the pandemic....

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ecommerce

What it Takes to Win on Drizly with Diageo's Wayne Blu‪m‬

With five brands in Drizly’s 2020 top ten sellers, Diageo has made a mark in the alcohol eCommerce world, especially given the astronomical adoption of online shopping during the pandemic.

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