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Commerce Insights by MikMak

Trends, insights, and ideas shaping what’s next in commerce.

MikMak
3 eCommerce Strategies for Candy Brands this Valentine’s Day ecommerce

3 eCommerce Strategies for Candy Brands this Valentine’s Day

By Team MikMak | ecommerce, omnichannel marketing, digital eCommerce strategy, consumer preference data
Valentine’s Day is right around the corner, and according to the National Retail Federation (NRF), this year promises to be one of the biggest yet. For eCommerce, this is the first time the special...
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Danone’s Camille Lavenant on Agility and Active Listening in Global eCommerce ecommerce

Danone’s Camille Lavenant on Agility and Active Listening in Global eCommerce

By MikMak Marketing | ecommerce
How do you build an eCommerce solution for a global company, especially when the needs and eCommerce maturity level for each country are different? In this episode of BRAVE COMMERCE, hosts Rachel...
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How Would These 3 Super Bowl Commercials Work for eCommerce?

How Would These 3 Super Bowl Commercials Work for eCommerce?

By MikMak Marketing
For sports fans, the Super Bowl is one of the most anticipated events of the year. With 100 million people watching the game, it’s also one of the most exciting nights in the world of advertising....
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What's in Your Basket?: Why eGrocery is Becoming Sephora's Competitor grocery

What's in Your Basket?: Why eGrocery is Becoming Sephora's Competitor

By Team MikMak | grocery, shopper marketing
Believe it or not, health, beauty, and wellness products are the second-most purchased category when people shop for groceries online. It turns out that after consumers are done adding avocados and...
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iOS 14 and the Importance of Third-Party Measurement for Brands social platforms

iOS 14 and the Importance of Third-Party Measurement for Brands

By Team MikMak | social platforms, digital marketing
iOS 14 is here. As part of the release, Apple is introducing changes that will impact how platforms receive and process information from tools like the Facebook pixel. While this may have varying...
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