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Commerce Insights by MikMak

Trends, insights, and ideas shaping what’s next in commerce.

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What's in Your Basket?: Why eGrocery is Becoming Sephora's Competitor grocery

What's in Your Basket?: Why eGrocery is Becoming Sephora's Competitor

By Team MikMak | grocery, shopper marketing
Believe it or not, health, beauty, and wellness products are the second-most purchased category when people shop for groceries online. It turns out that after consumers are done adding avocados and...
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iOS 14 and the Importance of Third-Party Measurement for Brands social platforms

iOS 14 and the Importance of Third-Party Measurement for Brands

By Team MikMak | social platforms, digital marketing
iOS 14 is here. As part of the release, Apple is introducing changes that will impact how platforms receive and process information from tools like the Facebook pixel. While this may have varying...
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Paid Search Basics for eCommerce Marketers: Getting the Most Out of Google Ads digital marketing

Paid Search Basics for eCommerce Marketers: Getting the Most Out of Google Ads

By Team MikMak | digital marketing, Programmatic Advertising, paid media
In the age of fast networks, ubiquitous connectivity, and mobile devices, eCommerce marketers can leverage powerful solutions to target the precise type of customers they’re looking to sell to—all...
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The Importance of Comfort Brands During Lockdown shopper marketing

The Importance of Comfort Brands During Lockdown

By Team MikMak | shopper marketing, product discovery
Despite the fact that vaccines have been released, the pandemic isn’t over. In fact, 2021 is starting with some of the highest numbers we’ve seen in the United States since the virus made landfall...
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Hershey's Doug Straton on Playing Offense to Win in eCommerce grocery

Hershey's Doug Straton on Playing Offense to Win in eCommerce

By Team MikMak | grocery, ecommerce, omnichannel marketing, digital eCommerce strategy
When you order chocolate online, so much goes on behind the scenes for you to get what you purchase. In this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah...
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