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According to a recent report, 70 percent of consumers use multiple channels to discover, research, and buy products. Beyond this, the data suggests that brands that maintain a consistent experience...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
ecommerce
COVID-19 has accelerated demand for eCommerce, and since then, consumers have developed new behaviors and expectations when shopping online. MikMak’s Founder & CEO, Rachel Tipograph, spoke to Adweek...
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ecommerce
Flu season is right around the corner. Since the pandemic, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...
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ecommerce
When we see products that remind us of fond memories from the past, we think back to simpler times and how easy things used to be. Maybe your mom used to cook Pillsbury crescent rolls when you were...
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