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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

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How to Bring the Impulse Candy-Buying Experience Online ecommerce

How to Bring the Impulse Candy-Buying Experience Online

More and more consumers have been buying chocolate and other candy online. In fact, a recent CNN article revealed that consumers shelled out $3.7 billion on chocolate during the 17-week period that...
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4 Questions to Ask for a Consumer Centered eCommerce Strategy ecommerce

4 Questions to Ask for a Consumer Centered eCommerce Strategy

Over the last decade, mobile devices have drastically changed how consumers discover and purchase products online. As such, platforms that were once primarily used as a driver for brand awareness...
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Seasonality in the New Normal: What Brands Should Be Doing Now ecommerce

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, 2020 will be anything but normal with shifts in consumer...
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How Multichannel Brands Can Strategize for Amazon Prime Day and Target Deal Days multichannel marketing

How Multichannel Brands Can Strategize for Amazon Prime Day and Target Deal Days

Now that Amazon has announced Prime Day will take place October 13th and 14th, Target has also announced its Deal Days to take place at the same time. That being the case, brands still have time to...
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A Marketer’s Guide to Ace Back to (Home) School Shopping ecommerce

A Marketer’s Guide to Ace Back to (Home) School Shopping

In a pre-pandemic world, Back to School is typically synonymous with families gearing up for more regular routines dictated by school, sports and fall activities. However, Back to School 2020 will...
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