The Best eCommerce Insights for Multichannel Brands, Presented by MikMak

In the digital age, consumer packaged goods (CPG) companies face unique challenges. 

On one hand, the CPG sector is increasingly crowded, with more and more competitors coming to market regularly....

Earlier this year, leaders responded to the sudden changes brought on by a global pandemic. Now, racial inequality has reached a tipping point in the United States. People are looking to their...

This week, many brands are making the decision to change up their marketing mix to reflect their brand’s values, and reallocating their digital investments away from Facebook and Instagram....

For the most part, alcohol brands have been slower than brands in other industries to unlock the full potential of eCommerce and social commerce. But with regulations relaxing in the midst of the...

Summer just started, so why are we talking about the holiday season already? That’s because to run a successful holiday campaign, you should start collecting first party data to build your audiences...