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Brand x eComm Insights by MikMak

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Marketing to Millennials Who Are Buying Cars For The First Time multichannel marketing

Marketing to Millennials Who Are Buying Cars For The First Time

A month into the pandemic, I revealed to our client Kimberley Gardiner, CMO at Mitsubishi North America, that I never owned a car in 33 years. It was embarrassing to admit this to Kimberley as my...
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How to Act Like a Darling D2C Brand to Capitalize on D2C Growth ecommerce

How to Act Like a Darling D2C Brand to Capitalize on D2C Growth

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How to Bring the Impulse Candy-Buying Experience Online ecommerce

How to Bring the Impulse Candy-Buying Experience Online

More and more consumers have been buying chocolate and other candy online. In fact, a recent CNN article revealed that consumers shelled out $3.7 billion on chocolate during the 17-week period that...
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4 Questions to Ask for a Consumer Centered eCommerce Strategy ecommerce

4 Questions to Ask for a Consumer Centered eCommerce Strategy

Over the last decade, mobile devices have drastically changed how consumers discover and purchase products online. As such, platforms that were once primarily used as a driver for brand awareness...
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Seasonality in the New Normal: What Brands Should Be Doing Now ecommerce

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, 2020 will be anything but normal with shifts in consumer...
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