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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

MikMak
Shopper Insights: The DIY Home Improvement Project Frenzy ecommerce

Shopper Insights: The DIY Home Improvement Project Frenzy

Suffice it to say that a lot of us have spent way more time indoors in 2020 than we expected to. More and more consumers are taking on a number of home improvement projects to enhance the space that...
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What Does a Multichannel Marketing Mix Look Like? multichannel marketing

What Does a Multichannel Marketing Mix Look Like?

In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.
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Marketing to Millennials Who Are Buying Cars For The First Time multichannel marketing

Marketing to Millennials Who Are Buying Cars For The First Time

A month into the pandemic, I revealed to our client Kimberley Gardiner, CMO at Mitsubishi North America, that I never owned a car in 33 years. It was embarrassing to admit this to Kimberley as my...
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How to Act Like a Darling D2C Brand to Capitalize on D2C Growth ecommerce

How to Act Like a Darling D2C Brand to Capitalize on D2C Growth

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How to Bring the Impulse Candy-Buying Experience Online ecommerce

How to Bring the Impulse Candy-Buying Experience Online

More and more consumers have been buying chocolate and other candy online. In fact, a recent CNN article revealed that consumers shelled out $3.7 billion on chocolate during the 17-week period that...
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