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Brand x eComm Insights by MikMak

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Capture eCommerce Consumer Demand while Defending Market Share ecommerce

Capture eCommerce Consumer Demand while Defending Market Share

COVID-19 has accelerated demand for eCommerce, and since then, consumers have developed new behaviors and expectations when shopping online. MikMak’s Founder & CEO, Rachel Tipograph, spoke to Adweek...
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How Over-the-Counter Brands Should Adapt Their eCommerce Strategy for Flu Season ecommerce

How Over-the-Counter Brands Should Adapt Their eCommerce Strategy for Flu Season

Flu season is right around the corner. Since the pandemic, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...
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How Nostalgia Is Influencing Consumer Purchasing Behavior ecommerce

How Nostalgia Is Influencing Consumer Purchasing Behavior

When we see products that remind us of fond memories from the past, we think back to simpler times and how easy things used to be. Maybe your mom used to cook Pillsbury crescent rolls when you were...
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How Instagram Stories Have Evolved Since Stay at Home social platforms

How Instagram Stories Have Evolved Since Stay at Home

Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.
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5 Key Learnings For More Effective Influencer Marketing ecommerce

5 Key Learnings For More Effective Influencer Marketing

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