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Commerce Insights by MikMak

Trends, insights, and ideas shaping what’s next in commerce.

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What's Working and What's Not - Marketing Roundtable marketing teams

What's Working and What's Not - Marketing Roundtable

On April 9th, 2020, CEOs Rachel Tipograph (MikMak) and Anda Gasca (Knotch) brought together industry leaders for the fourth installment of the Marketing Roundtable Series: “What’s Working and What’s...
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Why Shopping Preference is the Key to Understanding Your Consumers ecommerce

Why Shopping Preference is the Key to Understanding Your Consumers

Understanding consumer shopping preferences is more important now than ever before. With the increasing amount of digital noise, businesses are cutting right to the chase and targeting more niche...
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Leading During a Time of Crisis - Marketing Roundtable marketing teams

Leading During a Time of Crisis - Marketing Roundtable

The pandemic of COVID-19 has introduced an unprecedented level of uncertainty, and being able to move forward despite it is key. In the third round of the “Marketing Roundtable Series," Rachel...
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The Difference Between Multichannel and Omnichannel Marketing multichannel marketing

The Difference Between Multichannel and Omnichannel Marketing

As technology advances, there are now more ways than ever to buy products. When it comes to eCommerce, social selling, digital marketplaces, and physical storefronts, there are two types of avenues...
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“Get closer to people while being physically apart” - Marketing Roundtable marketing teams

“Get closer to people while being physically apart” - Marketing Roundtable

Last Thursday, Rachel Tipograph (Founder & CEO of MikMak) and Anda Gansca (CEO of Knotch) hosted their second round of their “Marketing Roundtable Series." This week, the panelists spoke more in...
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