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Brand x eComm Insights by MikMak

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How to Win at Online Grocery Marketing grocery

How to Win at Online Grocery Marketing

The COVID-19 pandemic pushed consumers to buy their groceries online in order to practice self-isolation and social distancing. People who otherwise may never have considered online grocery shopping...
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Defending Your Market Share Through Inventory Management inventory management

Defending Your Market Share Through Inventory Management

A dead-end shopping experience is something that every marketer wants to avoid in their eCommerce strategy. Not only does it result in lost revenue, but it also wastes every digital dollar that...
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What's Working and What's Not - Marketing Roundtable marketing teams

What's Working and What's Not - Marketing Roundtable

On April 9th, 2020, CEOs Rachel Tipograph (MikMak) and Anda Gasca (Knotch) brought together industry leaders for the fourth installment of the Marketing Roundtable Series: “What’s Working and What’s...
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Why Shopping Preference is the Key to Understanding Your Consumers ecommerce

Why Shopping Preference is the Key to Understanding Your Consumers

Understanding consumer shopping preferences is more important now than ever before. With the increasing amount of digital noise, businesses are cutting right to the chase and targeting more niche...
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Leading During a Time of Crisis - Marketing Roundtable marketing teams

Leading During a Time of Crisis - Marketing Roundtable

The pandemic of COVID-19 has introduced an unprecedented level of uncertainty, and being able to move forward despite it is key. In the third round of the “Marketing Roundtable Series," Rachel...
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