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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

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“Preparing Your Marketing Team for the Future” - Marketing Roundtable marketing teams

“Preparing Your Marketing Team for the Future” - Marketing Roundtable

By MikMak Marketing | marketing teams
April 30, 2020 marked the seventh installment in our weekly Navigating COVID Roundtable Series with hosts Rachel Tipograph (CEO & Founder of MikMak) and Anda Gansca (CEO & Co-Founder of Knotch)....
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3 Things Your Digital Media Team is Getting Wrong ecommerce

3 Things Your Digital Media Team is Getting Wrong

By MikMak Marketing | ecommerce, marketing teams
It’s no secret that the key to running a successful multichannel brand is assembling a digital media team that optimizes your creative, and media targeting and your channels to move consumers...
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How to Use Micro-Influencers to Drive Social Commerce ecommerce

How to Use Micro-Influencers to Drive Social Commerce

By MikMak Marketing | ecommerce, marketing funnel
The influencer landscape has become extremely oversaturated, and early adopters of “influencer fame” now have amassed such large audiences that genuine engagement for them no longer exists. Brands...
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4 Industries that are Accelerating During Uncertain Times ecommerce

4 Industries that are Accelerating During Uncertain Times

By MikMak Marketing | ecommerce
The uncertainty of COVID-19 necessitated sudden changes that few have experienced before at scale. Social distancing policies impacted every aspect of every industry, causing volatility in consumer...
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What is TikTok and How Can Marketers Get the Most Out of It? ecommerce

What is TikTok and How Can Marketers Get the Most Out of It?

By David Carrillo | ecommerce, marketing funnel, social platforms, product discovery
Despite having a presence in the U.S. for only two years, TikTok has become ubiquitous on the internet and an increasingly important part of popular culture. With a stated mission to inspire...
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