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Understanding consumer shopping preferences is more important now than ever before. With the increasing amount of digital noise, businesses are cutting right to the chase and targeting more niche...
marketing teams
The pandemic of COVID-19 has introduced an unprecedented level of uncertainty, and being able to move forward despite it is key. In the third round of the “Marketing Roundtable Series," Rachel...
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multichannel marketing
As technology advances, there are now more ways than ever to buy products. When it comes to eCommerce, social selling, digital marketplaces, and physical storefronts, there are two types of avenues...
marketing teams
Last Thursday, Rachel Tipograph (Founder & CEO of MikMak) and Anda Gansca (CEO of Knotch) hosted their second round of their “Marketing Roundtable Series." This week, the panelists spoke more in...
grocery
For many categories like beauty and grocery, consumers have a retailer of choice. There are places online they always shop, whether it is Sephora for beauty or Instacart for groceries. We’ve found...