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Recent Posts by Amy Lanzi (Publicis Commerce)

ecommerce

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, 2020 will be anything but normal with shifts in consumer...

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ecommerce

A Marketer’s Guide to Ace Back to (Home) School Shopping

In a pre-pandemic world, Back to School is typically synonymous with families gearing up for more regular routines dictated by school, sports and fall activities. However, Back to School 2020 will...

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