Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

A Marketer’s Guide to Ace Back to (Home) School Shopping

In a pre-pandemic world, Back to School is typically synonymous with families gearing up for more regular routines dictated by school, sports and fall activities. However, Back to School 2020 will...

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ecommerce

Key eCommerce Metrics to Track to Overcome Blindspots

In today’s fast-paced digital age, the roles and responsibilities of brand marketers are constantly changing. But this evolution is perhaps even more pronounced during times of uncertainty, which we...

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ecommerce

Driving eCommerce Results When Reallocating Media Spend

This week, many brands are making the decision to change up their marketing mix to reflect their brand’s values, and reallocating their digital investments away from Facebook and Instagram....

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ecommerce

How eCommerce Differs for Beer, Liquor, and Wine Brands

For the most part, alcohol brands have been slower than brands in other industries to unlock the full potential of eCommerce and social commerce. But with regulations relaxing in the midst of the...

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ecommerce

4 Industries Moving Product Discovery to the Digital Aisle

There are certain things that a brick and mortar store can take for granted. Physical storefronts have tried and true methods to bring shoppers into the store, direct them to products that they can...

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