Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

3 Things Your Digital Media Team is Getting Wrong

It’s no secret that the key to running a successful multichannel brand is assembling a digital media team that optimizes your creative, and media targeting and your channels to move consumers...

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ecommerce

How to Use Micro-Influencers to Drive Social Commerce

The influencer landscape has become extremely oversaturated, and early adopters of “influencer fame” now have amassed such large audiences that genuine engagement for them no longer exists. Brands...

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ecommerce

4 Industries that are Accelerating During Uncertain Times

The uncertainty of COVID-19 necessitated sudden changes that few have experienced before at scale. Social distancing policies impacted every aspect of every industry, causing volatility in consumer...

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ecommerce

What is TikTok and How Can Marketers Get the Most Out of It?

Despite having a presence in the U.S. for only two years, TikTok has become ubiquitous on the internet and an increasingly important part of popular culture. With a stated mission to inspire...

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ecommerce

How to Answer “Where to Buy” for Your Products

You’ve made the right ad creative and your audience is watching it all the way through. I want this product, they think, just as your campaign had intended. Then they wonder: “Now where can I buy...

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