Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

Why Shopper Marketing Teams Need to Understand Your Digital Investment Performance Data

Shopper marketing has emerged as one of the most effective ways not only to increase ROI, but also collect data and insights that come out of the shopping experience. These marketing strategies...

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grocery

How to Win at Online Grocery Marketing

The COVID-19 pandemic pushed consumers to buy their groceries online in order to practice self-isolation and social distancing. People who otherwise may never have considered online grocery shopping...

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ecommerce

Why Shopping Preference is the Key to Understanding Your Consumers

Understanding consumer shopping preferences is more important now than ever before. With the increasing amount of digital noise, businesses are cutting right to the chase and targeting more niche...

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grocery

There’s No Consumer Loyalty in Online Liquor Shopping (Yet)

For many categories like beauty and grocery, consumers have a retailer of choice. There are places online they always shop, whether it is Sephora for beauty or Instacart for groceries. We’ve found...

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ecommerce

“It is important to have a presence right now” - Marketing Roundtable

Prior to COVID-19, millions of dollars went into face to face meetings and in person attendance at trade shows and expos. Now, with conferences and events delayed and canceled, everything has gone...

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