Prior to COVID-19, millions of dollars went into face to face meetings and in person attendance at trade shows and expos. Now, with conferences and events delayed and canceled, everything has gone...
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With a 50% increase in ad spend year over year (AdWeek), DTC (Direct to Consumer) brands have definitely taken the retail marketplace by storm, disrupting the way consumers have historically...
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The traditional marketing funnel might be dead, but here's how to adjust to the new one.
"The Marketing Funnel”... the most basic of all concepts used to guide consumer marketing strategies....