Your source for the best eCommerce insights for multichannel brands, presented by MikMak

With a 50% increase in ad spend year over year (AdWeek), DTC (Direct to Consumer) brands have definitely taken the retail marketplace by storm, disrupting the way consumers have historically...

The traditional marketing funnel might be dead, but here's how to adjust to the new one.

"The Marketing Funnel”... the most basic of all concepts used to guide consumer marketing strategies....

Amazon has come a long way from its humble beginnings as an online bookstore in 1995. Now, as an e-commerce powerhouse listing more than 3 billion products worldwide, Amazon not only dominates the...