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Shopper marketing has emerged as one of the most effective ways not only to increase ROI, but also collect data and insights that come out of the shopping experience. These marketing strategies...
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grocery
The COVID-19 pandemic pushed consumers to buy their groceries online in order to practice self-isolation and social distancing. People who otherwise may never have considered online grocery shopping...
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ecommerce
Understanding consumer shopping preferences is more important now than ever before. With the increasing amount of digital noise, businesses are cutting right to the chase and targeting more niche...
grocery
For many categories like beauty and grocery, consumers have a retailer of choice. There are places online they always shop, whether it is Sephora for beauty or Instacart for groceries. We’ve found...
ecommerce
Prior to COVID-19, millions of dollars went into face to face meetings and in person attendance at trade shows and expos. Now, with conferences and events delayed and canceled, everything has gone...