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The Best eCommerce Insights for Multichannel Brands, Presented by MikMak

The Best eCommerce Insights for Multichannel Brands, Presented by MikMak

Recent Posts by Johanna Toiviainen

 
Sr. Director, EMEA Marketing at MikMak

UK Alcohol eCommerce & Marketing Trends to Win Holiday 2025

The year-end holiday season is a critical sales period for Alcohol brands in the UK. From celebratory champagne to gifting-ready spirits, consumer demand peaks across Q4. But in 2025, rising...

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Holiday Season

Holiday Shoppable Media: 6 Tactics That Convert

​​For multichannel consumer brands, summer is the ideal time to plan year-end holiday campaigns. In today’s crowded digital marketplace, festive content alone will not drive sales. It must be...

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shoppable media

Five Shoppable Influencer Tactics That Drive ROI

Influencers aren’t just shaping trends, they’re reshaping eCommerce. For multichannel brands, turning creator content into shoppable media offers powerful opportunities to drive digital growth and...

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ecommerce

How to Combine DTC & Retail to Drive Omnichannel Growth

Today’s shoppers expect more than just convenience; they demand flexibility, consistency, and seamless experiences across every touchpoint. Direct-to-Consumer (DTC) channels offer clear benefits....

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ecommerce

What Drives Beauty and Personal Care eCommerce in the U.S. and Europe

Beauty and Personal Care are among the most popular and rapidly growing eCommerce categories across the U.S. and Europe, according to eMarketer benchmarks

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