The year-end holiday season is a critical sales period for Alcohol brands in the UK. From celebratory champagne to gifting-ready spirits, consumer demand peaks across Q4. But in 2025, rising...
Recent Posts by Johanna Toiviainen
Sr. Director, EMEA Marketing at MikMak

For multichannel consumer brands, summer is the ideal time to plan year-end holiday campaigns. In today’s crowded digital marketplace, festive content alone will not drive sales. It must be...

Influencers aren’t just shaping trends, they’re reshaping eCommerce. For multichannel brands, turning creator content into shoppable media offers powerful opportunities to drive digital growth and...

Today’s shoppers expect more than just convenience; they demand flexibility, consistency, and seamless experiences across every touchpoint. Direct-to-Consumer (DTC) channels offer clear benefits....

Beauty and Personal Care are among the most popular and rapidly growing eCommerce categories across the U.S. and Europe, according to eMarketer benchmarks.