For multichannel consumer brands, summer is the ideal time to plan year-end holiday campaigns. In today’s crowded digital marketplace, festive content alone will not drive sales. It must be...
shoppable media
Influencers aren’t just shaping trends, they’re reshaping eCommerce. For multichannel brands, turning creator content into shoppable media offers powerful opportunities to drive digital growth and...
ecommerce
Today’s shoppers expect more than just convenience; they demand flexibility, consistency, and seamless experiences across every touchpoint. Direct-to-Consumer (DTC) channels offer clear benefits....
ecommerce
Beauty and Personal Care are among the most popular and rapidly growing eCommerce categories across the U.S. and Europe, according to eMarketer benchmarks.
digital eCommerce strategy
Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...