Shoppers no longer follow straight paths to purchase. They might discover a product on social media, find it through paid search, validate it on a brand’s or retailer’s website, but buy wherever it...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Black Friday
If there’s one thing we learned from Black Friday 2025, it’s this: peak shopping season isn’t a weekend anymore. Shoppers are browsing earlier, comparing more retailers, and increasingly letting AI...
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CPG
Valentine’s Day is one of the first major seasonal sales moments of the year, and in 2026, it will once again shape global shopper behavior across continents. Celebrated widely across North America,...
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The year-end holiday season is a critical sales period for Alcohol brands in the UK. From celebratory champagne to gifting-ready spirits, consumer demand peaks across Q4. But in 2025, rising...
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Holiday Season
For multichannel consumer brands, summer is the ideal time to plan year-end holiday campaigns. In today’s crowded digital marketplace, festive content alone will not drive sales. It must be...
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