For multichannel consumer brands, summer is the ideal time to plan year-end holiday campaigns. In today’s crowded digital marketplace, festive content alone will not drive sales. It must be...
Read the Blog
Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
shoppable media
Influencers aren’t just shaping trends, they’re reshaping eCommerce. For multichannel brands, turning creator content into shoppable media offers powerful opportunities to drive digital growth and...
Read the Blog
ecommerce
Today’s shoppers expect more than just convenience; they demand flexibility, consistency, and seamless experiences across every touchpoint. Direct-to-Consumer (DTC) channels offer clear benefits....
Read the Blog
ecommerce
Beauty and Personal Care are among the most popular and rapidly growing eCommerce categories across the U.S. and Europe, according to eMarketer benchmarks.
Read the Blog
digital eCommerce strategy
Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...
Read the Blog