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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

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eCommerce Influencer Marketing and Our Favorite Success Stories multichannel marketing

eCommerce Influencer Marketing and Our Favorite Success Stories

When it comes to eCommerce marketing, trust is nurtured and earned, and word of mouth is how Millennials and Gen Z’ers prefer receiving social proof. As such, eCommerce influencer marketing is an...
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How to Build Social Commerce Into Your eCommerce Marketing Strategy multichannel marketing

How to Build Social Commerce Into Your eCommerce Marketing Strategy

Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. In fact, MikMak’s Shopping Index found that 53 percent of all eCommerce traffic on the...
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How to Grow Your Brand via Product Adjacency this Valentine’s Day ecommerce

How to Grow Your Brand via Product Adjacency this Valentine’s Day

February is right around the corner, and that means love is in the air. Brands are actively stocking the aisles of their shoppers’ favorite retailers both in stores and online with red and pink....
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Must-Have Alcohol eCommerce Strategies for Super Bowl LVI marketing funnel

Must-Have Alcohol eCommerce Strategies for Super Bowl LVI

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...
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Countdown Bonus: Understanding Shopping Occasions with Amazon Holiday Count Down

Countdown Bonus: Understanding Shopping Occasions with Amazon

With 2021 soon behind us, there’s so much brands can do to put themselves in the best position for 2022. This week, MikMak’s Holiday Countdown concludes with a bonus article featuring some of...
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