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Announcement

MikMak Names Former Pepperidge Farm and Campbell Soup Executive, Irene Chang Britt, to Board of Directors

I’m beyond proud to announce that Irene Chang Britt is MikMak’s newest board director. 

When I started building MikMak in 2014, never did I imagine we’d attract world class board members like Irene....

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ecommerce

How to Use Sales Data to Power eCommerce Strategies

2020 marked the first time that digital ad spend accounted for over half of all advertising dollars in the US. At the same time, eCommerce sales grew by $263 billion, from 11.8 percent retail...

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ecommerce

How to Leverage eCommerce for Vegan and Plant-Based Foods

Over the past decade, particularly since the pandemic, consumers have become more health conscious in what they eat. In 2019, vegan meat sales grew 265 percent in an 8 week period. In a survey...

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Post President and CEO Howard Friedman on Making the Case for Change

When the pandemic changed consumer behaviors last year, Post Consumer Brands were doing very little business online — eCommerce budgets were siloed and dictated by individual brand managers. So how...

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How to Use Data to Power eCommerce and Content Strategies

Rachel Tipograph and Anda Gansca—MikMak and Knotch—are at it again! Content and commerce strategies today require more agile production, tighter data alignment, and brand storytelling with a clear...
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