Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

Maximizing the ROI on Your eCommerce Software

When selecting eCommerce technology, whether consumer facing or internal, brands must first align around people and process. At Digital Food & Beverage EU 2021, MikMak’s founder and CEO, Rachel...

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ecommerce

Building Consumer Trust and Creating Seamless Experiences with WW’s Mindy Grossman

The past year has been one in which all of us has become hyper aware of the importance of personal health. Now that wellness has been jolted to the forefront of our attention, what learnings can...

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ecommerce

How to Accelerate Your Omnichannel Strategy with Buy Online Pick Up in Store (BOPIS)

Buy online, pick up in store (BOPIS) is growing in popularity, and for good reason: It’s an easy way for brands to accelerate their omnichannel strategies and drive more sales. Although BOPIS had...

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ecommerce

A Play by Play eCommerce Retrospective on the 2021 Super Bowl

Super Bowl LV has come to a close, marking the first time this peak advertising season took place in a socially distant format. While brands like PepsiCo and Kimberly-Clark continue to purchase the...

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ecommerce

Unlocking the Omnichannel Consumer Journey for eCommerce Profitability

The acceleration of eGrocery popularized purchasing online and picking up in store, also known as “click and collect.” BCG’s July 2020 report shares that the average basket size for click and...

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