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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

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Must-Have Alcohol eCommerce Strategies for Super Bowl LVI marketing funnel

Must-Have Alcohol eCommerce Strategies for Super Bowl LVI

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...
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Countdown Bonus: Understanding Shopping Occasions with Amazon Holiday Count Down

Countdown Bonus: Understanding Shopping Occasions with Amazon

With 2021 soon behind us, there’s so much brands can do to put themselves in the best position for 2022. This week, MikMak’s Holiday Countdown concludes with a bonus article featuring some of...
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Counting down to the Holidays (ft. MikMak’s Sarah Lenahan) Holiday Count Down

Counting down to the Holidays (ft. MikMak’s Sarah Lenahan)

After so many insightful interviews with industry experts and thought leaders this holiday season, we end our series with one of our very own experts to prepare brands for the new year. Sarah...
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State of the Consumer: Black Friday, Cyber Monday and the Year Ahead customer experience

State of the Consumer: Black Friday, Cyber Monday and the Year Ahead

With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...
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5 Undeniable Signs Your eCommerce Data Strategy Needs a Refresh in 2022 multichannel marketing

5 Undeniable Signs Your eCommerce Data Strategy Needs a Refresh in 2022

As buyer shopping patterns evolve, you need a dynamic data strategy to help you understand changes as they happen in real time. After all, becoming aware of trends too late can make it harder to...
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