These days, buyers have a wealth of options when shopping for products online, making it that much more challenging for your brand to stand out. As a valuable component of your marketing strategy,...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
ecommerce
Over the last two weeks, we spoke with Kargo and Pacvue on best practices in preparation for the holiday shopping season. For the third week of MikMak’s 12-Week Holiday Countdown, we are bringing...
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multichannel marketing
October is almost here, and that means candy brands are gearing up for the annual Super Bowl of the category: Halloween. While last year’s trick-or-treating was paused in many communities due to...
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ecommerce
Capturing the attention of a generation known for its eight-second attention span isn’t easy. Generation Z, or Gen Z, includes anyone born between 1997 to 2015. Just like their Millennial...
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ecommerce
We’re back for another episode of MikMak’s 12 week holiday countdown. This week, we’ll be featuring an exclusive interview with Pacvue’s Director of Marketing, Adam Hutchinson, to compare the...
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Featured Blogs
Livestream Shopping: What is it and Why it's the Future of eCommerce
How Nostalgia Is Influencing Consumer Purchasing Behavior
Comparing the Shopping Habits of Gen Z’s and Millennials
Valentine’s Day 2026: Shoppable Commerce Tactics to Convert Global Gift-Seekers
How eCommerce Brands Can Navigate Shrinking Basket Sizes in 2024
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