Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

MikMak Expands Internationally -- Here's How Your Brand's eCommerce Strategies Can Too

The global pandemic has accelerated eCommerce growth overnight. Where the industry thought eCommerce penetration would be in 2030, we're here today. Industry analysts believe that by the year 2022,...

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multichannel marketing

Why Your Attribution Data May Vary Across Channels

In a quest for perfection, many marketers let “perfect” be the enemy of good by overlooking the power of accurate data and chasing data precision instead. In an ideal world, your consumer data would...

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ecommerce

Paid Search Basics for eCommerce Marketers: How to Target the Right Audience

Regardless of industry, all eCommerce marketers are all aiming for one thing: figuring out how to target the right audience effectively.

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ecommerce

How Brands Can Capitalize on the ‘New Year, New Me’ Mentality in 2021

The start of a new year tends to ring in a symbolic new beginning. 

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Reckitt Benckiser's Cynthia Chen on Preparing for an Omnichannel World

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