Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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marketing teams

Leading During a Time of Crisis - Marketing Roundtable

The pandemic of COVID-19 has introduced an unprecedented level of uncertainty, and being able to move forward despite it is key. In the third round of the “Marketing Roundtable Series," Rachel...

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multichannel marketing

The Difference Between Multichannel and Omnichannel Marketing

As technology advances, there are now more ways than ever to buy products. When it comes to eCommerce, social selling, digital marketplaces, and physical storefronts, there are two types of avenues...

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marketing teams

“Get closer to people while being physically apart” - Marketing Roundtable

Last Thursday, Rachel Tipograph (Founder & CEO of MikMak) and Anda Gansca (CEO of Knotch) hosted their second round of their “Marketing Roundtable Series." This week, the panelists spoke more in...

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There’s No Consumer Loyalty in Online Liquor Shopping (Yet)

For many categories like beauty and grocery, consumers have a retailer of choice. There are places online they always shop, whether it is Sephora for beauty or Instacart for groceries. We’ve found...

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“It is important to have a presence right now” - Marketing Roundtable

Prior to COVID-19, millions of dollars went into face to face meetings and in person attendance at trade shows and expos. Now, with conferences and events delayed and canceled, everything has gone...

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