Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.

Suffice it to say that a lot of us have spent way more time indoors in 2020 than we expected to. More and more consumers are taking on a number of home improvement projects to enhance the space that...

In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.

A month into the pandemic, I revealed to our client Kimberley Gardiner, CMO at Mitsubishi North America, that I never owned a car in 33 years. It was embarrassing to admit this to Kimberley as my...