Your source for the best eCommerce insights for multichannel brands, presented by MikMak

In a quest for perfection, many marketers let “perfect” be the enemy of good by overlooking the power of accurate data and chasing data precision instead. In an ideal world, your consumer data would...

Regardless of industry, all eCommerce marketers are all aiming for one thing: figuring out how to target the right audience effectively.

The start of a new year tends to ring in a symbolic new beginning. 

Hard seltzers have been a rapidly growing trend in the spirits industry.