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Hero Image - Blog 2 2022 update

There’s No Consumer Loyalty in Online Liquor Shopping (Yet)

For many categories like beauty and grocery, consumers have a retailer of choice. There are places online they always shop, whether it is Sephora for beauty or Instacart for groceries. We’ve found...

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“It is important to have a presence right now” - Marketing Roundtable

Prior to COVID-19, millions of dollars went into face to face meetings and in person attendance at trade shows and expos. Now, with conferences and events delayed and canceled, everything has gone...

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customer experience

Are Marketing Silos Creating a Poor Customer Experience? Here's How to Fix It

Marketing silos can spring up easily within your organization if you aren’t careful and being cognizant of visibility and good communication within your internal teams. Oftentimes (especially inside...

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How to Spot Influencer Fraud and What to Do About It

Influencer marketing is having a moment. A big moment.

In the last few years, the retail marketplace has shifted as the newest generation of digitally savvy shoppers are more often discovering,...

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How to Act Like a Darling D2C Brand

With a 50% increase in ad spend year over year (AdWeek), DTC (Direct to Consumer) brands have definitely taken the retail marketplace by storm, disrupting the way consumers have historically...

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