Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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Reckitt Benckiser's Cynthia Chen on Preparing for an Omnichannel World

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grocery

How Hard Seltzers Are Transforming the Spirits Industry

Hard seltzers have been a rapidly growing trend in the spirits industry. 

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grocery

Kellogg's CMO Gail Horwood on the overnight acceleration of online grocery

In addition to accelerating eCommerce adoption overnight, COVID-19 caused a shift in the roles and responsibilities of brand marketers. In the second episode of BRAVE COMMERCE podcast, hosts Rachel...

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ecommerce

The Basics of Paid Search for eCommerce Marketers

Savvy marketers understand how important it is for their products to appear in Google searches. After all, research suggests that 88 percent of consumers conduct research online before making a...

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ecommerce

How to Avoid Under-Leveraging Email Marketing in Your eCommerce Strategy

As your consumers are browsing the internet, they’re constantly experiencing moments that are inspiring their next purchase. But not every company is great at using every medium available to them to...

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