With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...
multichannel marketing
As buyer shopping patterns evolve, you need a dynamic data strategy to help you understand changes as they happen in real time. After all, becoming aware of trends too late can make it harder to...
Holiday Count Down
It’s almost mid December, and we’ve entered gifting season. While many consumers made their purchases early, there is still time to buy gifts. This week, we are joined by VMLY&R COMMERCE’ s Brian...
Holiday Count Down
In previous weeks, we’ve looked at eCommerce with a national lens. This week, we’re getting local. Nextdoor is an app for neighborhoods to stay in the know about events, businesses, and local finds,...
Holiday Count Down
TikTok has grown from a newcomer in social commerce to a must-have for brands organically engaging consumers online. In fact, on the MikMak Platform, we’ve seen TikTok drive over ten percent of all...