Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Walgreens Boots Alliance is the parent company of many brands and retailers in the pharmaceuticals and beauty sector. As such, the company has a unique perspective of what it means to provide a...

If you’re in eCommerce, you’re in the world of consumer data and insights. In 2020, brands saw how quickly consumer sentiments can evolve with the acceleration of eCommerce during COVID-19, and how...

The Fourth of July is a top-selling holiday for alcohol brands. In fact, Independence Day is ranked first on the list of off premise (at home) beer drinking occasions. Last year, alcohol sales...

Growing up in the digital age, children today are no strangers to social commerce and eCommerce. They have opinions about not just what to buy, but also where to make these purchases. This was true...

For years, Heineken used experiential events like the US Open and Coachella to physically present a progressive, iconic, and premium brand to their consumers. That was, until they had to move both...