The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...
Holiday Count Down
After so many insightful interviews with industry experts and thought leaders this holiday season, we end our series with one of our very own experts to prepare brands for the new year. Sarah...
customer experience
With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...
multichannel marketing
As buyer shopping patterns evolve, you need a dynamic data strategy to help you understand changes as they happen in real time. After all, becoming aware of trends too late can make it harder to...
Holiday Count Down
It’s almost mid December, and we’ve entered gifting season. While many consumers made their purchases early, there is still time to buy gifts. This week, we are joined by VMLY&R COMMERCE’ s Brian...