Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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marketing teams

Replicating that “In Person” Feeling - Marketing Roundtable

eCommerce adoption has accelerated by 5 years from COVID-19. In response, brands must accelerate their eCommerce plans by 5 years as well - from partnerships to platforms, innovations to...

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ecommerce

How Online Spirits Companies Can Adjust to eCommerce Acceleration

Historically, the adult beverage industry has been resilient during economic downturns, and that rings true here in the present. According to Nielson, online alcohol sales were up 243 percent as a...

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marketing teams

“Preparing Your Marketing Team for the Future” - Marketing Roundtable

April 30, 2020 marked the seventh installment in our weekly Navigating COVID Roundtable Series with hosts Rachel Tipograph (CEO & Founder of MikMak) and Anda Gansca (CEO & Co-Founder of Knotch)....

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ecommerce

3 Things Your Digital Media Team is Getting Wrong

It’s no secret that the key to running a successful multichannel brand is assembling a digital media team that optimizes your creative, and media targeting and your channels to move consumers...

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ecommerce

How to Use Micro-Influencers to Drive Social Commerce

The influencer landscape has become extremely oversaturated, and early adopters of “influencer fame” now have amassed such large audiences that genuine engagement for them no longer exists. Brands...

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