Flu season is right around the corner. Since the pandemic, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Tag : digital eCommerce strategy (16)
social platforms
Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.
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multichannel marketing
In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.
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ecommerce
Over the last decade, mobile devices have drastically changed how consumers discover and purchase products online. As such, platforms that were once primarily used as a driver for brand awareness...
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ecommerce
In a pre-pandemic world, Back to School is typically synonymous with families gearing up for more regular routines dictated by school, sports and fall activities. However, Back to School 2020 will...
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