Your source for the best eCommerce insights for multichannel brands, presented by MikMak

In a pre-pandemic world, Back to School is typically synonymous with families gearing up for more regular routines dictated by school, sports and fall activities. However, Back to School 2020 will...

In today’s fast-paced digital age, the roles and responsibilities of brand marketers are constantly changing. But this evolution is perhaps even more pronounced during times of uncertainty, which we...

When internet ads appeared online for the first time in the 1990s, the ad-buying process was similar to the hoops you’d have to jump through in order to buy an ad in a newspaper or magazine. 

This week, many brands are making the decision to change up their marketing mix to reflect their brand’s values, and reallocating their digital investments away from Facebook and Instagram....

For the most part, alcohol brands have been slower than brands in other industries to unlock the full potential of eCommerce and social commerce. But with regulations relaxing in the midst of the...