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digital eCommerce strategy

4 Ways to Gather Consumer Preference Data Now for The Holiday Season

Summer just started, so why are we talking about the holiday season already? That’s because to run a successful holiday campaign, you should start collecting first party data to build your audiences...

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shopper marketing

How Your Digital Strategy Can Address Real Consumer Experiences

Every marketing initiative in your organization should be centered around your consumers and ensuring they have a premium experience from end to end. If your brand isn’t able to serve up consistent...

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