The Best eCommerce Insights for Multichannel Brands, Presented by MikMak

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ecommerce

Paid Search Basics for eCommerce Marketers: How to Target the Right Audience

Regardless of industry, all eCommerce marketers are all aiming for one thing: figuring out how to target the right audience effectively.

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ecommerce

How Brands Can Capitalize on the ‘New Year, New Me’ Mentality in 2021

The start of a new year tends to ring in a symbolic new beginning. 

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grocery

Kellogg's CMO Gail Horwood on the overnight acceleration of online grocery

In addition to accelerating eCommerce adoption overnight, COVID-19 caused a shift in the roles and responsibilities of brand marketers. In the second episode of BRAVE COMMERCE podcast, hosts Rachel...

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ecommerce

How to Avoid Under-Leveraging Email Marketing in Your eCommerce Strategy

As your consumers are browsing the internet, they’re constantly experiencing moments that are inspiring their next purchase. But not every company is great at using every medium available to them to...

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ecommerce

What Can eCommerce Learn from Halloween Amidst a Pandemic?

In the midst of the COVID-19 pandemic, it probably shouldn’t come as a surprise that the 2020 version of Halloween isn’t looking at all like previous holidays. According to the CDC, “many...

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